With over 2 billion active users worldwide, WhatsApp is not only one of the most popular messaging apps but also an important platform for businesses to connect with their customers. One of the most effective ways to use WhatsApp for business is through WhatsApp Broadcasts, as it allows businesses to send messages to multiple recipients at once. In this guide, we will explore the use of WhatsApp Broadcasts for creating WhatsApp newsletters, including their benefits, best practices, and examples.
What is WhatsApp Broadcast?
A WhatsApp Broadcast is a feature that allows businesses to send messages to multiple recipients at once. However, unlike group chats, the recipients cannot see each other or interact with the messages, making it a one-way communication channel. Recipients can only reply to the sender privately.
A WhatsApp Broadcast list can have up to 256 recipients and can be created and managed through the WhatsApp Business app.
What is a WhatsApp Newsletter?
A WhatsApp newsletter is a regular, scheduled update sent by a business to its subscribers through the WhatsApp Broadcast feature. WhatsApp newsletters can contain a variety of content, such as news, promotions, updates, and more. They help businesses keep their customers engaged and informed about their products or services.
Benefits of using WhatsApp Newsletters:
1. Personalization: WhatsApp newsletters allow businesses to personalize their content for each subscriber by addressing subscribers by name or sending tailored messages. Businesses can improve engagement rates and build stronger relationships with their customers.
2. High Open Rates: WhatsApp has a high open rate of over 98%, making it an effective platform for reaching subscribers.
3. Cost-Effective: WhatsApp newsletters can be sent to subscribers for free, making it a cost-effective way for businesses to communicate with their customers.
4. Direct Communication: WhatsApp newsletters allow businesses to communicate directly with their customers, bypassing email inboxes and other channels.
5. Timely: WhatsApp newsletters are sent in real-time, making them a timely way for businesses to share important news or updates with their subscribers.
The Need for Newsletters as a Marketing Tool:
WhatsApp newsletters are an excellent marketing tool due to their widespread use and high engagement rates. WhatsApp newsletters have an open rate of over 70%, which is significantly higher than email marketing. This high engagement rate is because WhatsApp messages are more personal and direct, making them more likely to be read and acted upon.
They can also provide a more personalized experience for customers. Businesses can use WhatsApp to send targeted messages to specific groups of customers based on their interests and behavior. This allows businesses to tailor their marketing messages to each customer, making them more relevant and effective. WhatsApp allows for two-way communication, meaning that customers can respond to messages and provide feedback, creating a more interactive and engaging experience.
Best Practices for Creating WhatsApp Newsletters:
1. Obtain Permission: Businesses must obtain permission from subscribers before adding them to their broadcast list. This can be done by asking customers to opt-in on their website, social media, or other marketing channels.
2. Regular Schedule: Businesses should establish a regular schedule for sending their newsletters to subscribers, whether it is daily, weekly, or monthly. This creates consistency and helps subscribers anticipate the next message.
3. Content Variety: WhatsApp newsletters should include a variety of content to keep subscribers engaged. This can include news, promotions, product updates, industry insights, and more.
4. Keep it Short and Sweet: WhatsApp has a character limit of 4096 characters per message, but businesses should aim to keep their messages short and to the point for better engagement.
5. Call-to-Action: WhatsApp newsletters should include a clear call-to-action, such as a request to visit a website, reply to the message, or take advantage of a promotion.
6. Test and Measure: Lastly, businesses should test and measure the effectiveness of their WhatsApp newsletters
Examples of Effective WhatsApp Newsletters:-
1. Adidas: Adidas sends out newsletters to its subscribers through WhatsApp. These newsletters contain information on new products, promotions, and inspiring stories. They also include links to the Adidas website and social media channels.
2. Remitano: Remitano, a cryptocurrency exchange platform, sends out a weekly newsletter to its subscribers through WhatsApp. The newsletters contain information on the latest crypto news. Remitano’s latest features, and promotions. They also include links to their website and social media channels.
3. Heineken: Heineken, the beer brand, used WhatsApp during the UEFA Champions League competition to send out exclusive behind-the-scenes photos and videos to their subscribers. The campaign was successful in engaging their audience and creating buzz around the competition.
4. United Nations Development Programme: The UNDP sends out a weekly newsletter through WhatsApp to its subscribers. The newsletters contain updates on its latest programs and projects. And stories of people who have been positively impacted by its work.
Creating a WhatsApp newsletter through WhatsApp Broadcast is an effective way for businesses to keep their customers informed and engaged. By following best practices and analyzing engagement rates. Businesses can create unique and effective WhatsApp newsletters that build strong customer relationships and drive business success.