Marketing Manager (Digital)

Who we are?

Optimite is a group of passionate and curious individuals who have a healthy obsession with building the world’s finest products and helping e-commerce entrepreneurs around the globe grow profitable and successful businesses.

Our Motto: Build a house you want to live in

Want to step inside the Optimite world?

Our most famous digital agency, Optimite changed the way email templates are produced for businesses of all sizes across the globe. Collection by Optimite, the largest archive of emails in the world is utilized by thousands of people to find inspiration for their next email. There’s also Recovero, the platform that we are building to help eCommerce businesses build relationships with their customers using SMS & Whatsapp.

- Job Description

We’re looking for a curious and passionate Marketer who wants to share their passion for conversational commerce with the world.

In this role, you’ll have the unique opportunity to lead all marketing initiatives on a new Optimite project. You’ll plan and execute campaigns to increase awareness about the Recovero emerging ecosystem and manage marketing initiatives and communications across all channels.

Your goal will be to generate interest and excitement about recovero and the conversational commerce topics related to it. You’ll be responsible for the creation of blog articles, videos, website pages, ebooks, and special recovero projects that are aiming to inspire eCom entrepreneurs to grow successful and profitable businesses.

You’ll work closely with the co-founders and product marketing team.

Here’s what your first few weeks will look like:

Phase 1: week-1 (Onboarding)

• Full recovero audit and getting familiar with the product.
• Create your 1st campaign on recovero.
• Understanding our target audience, the outcomes they are chasing, and the language they use.
• Briefing of our current marketing and growth strategy.

Phase 2: week-2 and week-3 (Strategy)

• Propose a content calendar for the topics related to conversational commerce (blog articles, videos, landing pages, etc.)
• Come up with unconventional approaches to creating social media and community engagement content across platforms such as Twitter, Instagram, TikTok, LinkedIn, blog etc.
• Work on a distribution plan to raise awareness and grow our audience
• Work closely with the product team on the recovero roadmap.

Phase 3: week-4 + (Action and Growth)

• Publish your first pieces of content.
• Launch your first distribution campaigns.
• Participate in organizing events.
• Work on the ongoing growth strategy.

– Additional Information

💰 Competitive salary

⛺️ Office in Gurgaon

🏝 Vacations: 24 days per year

- Preferred experience

• You are a doer – you strive to grow and develop and never back down from a challenge.
• You are passionate about eCommerce and marketing channels.
• You have knowledge about Shopify, the eCommerce community’s vibes, culture, and the latest trends.
• You understand and are able to act on all the steps of the AARRR growth funnel.
• You understand the searcher’s intent and will be proactive in suggesting content to create.
• You have a passion for storytelling and creating content that wins people’s hearts.
• You understand that planning is necessary but that changing the plan is part of the game.
• You’re fluent in English (near-native level) both speaking and writing.

Nice to have:

• You’ve worked with and supported online stores.
• You’re a pro meme creator and can envision the possibilities as you’re writing.

- Recruitment process

1. Online application & screening (your CV must be in English)
2. Interview with Nishant, our Co-Founder.
3. Marketing and Growth Test (show us how you think)
4. Get together (Virtual) with our marketing team.
   

To join Optimite, all you gotta do is crush these four steps. 🙂