Recovero white logo

Ultimate Guide to WhatsApp Business API Pricing in 2023

Table of Contents

WhatsApp Business API Pricing is a powerful tool! It can transform the way businesses communicate with their customers. It has become an invaluable asset for many companies around the world.

With the API, businesses can create custom solutions to engage more with their customers. It also provides better customer support. The API allows businesses to create automated messages, notifications, and customer service bots. All of which can help companies to offer a better customer experience.

To use the WhatsApp Business API, businesses must pay a fee. The cost of using WhatsApp Business API is a costly undertaking. And there are a variety of different packages and pricing plans available. Businesses need to understand the other pricing models and plans, to make an informed decision on the best plan for their needs. This guide has provided an in-depth look at the WhatsApp Business API pricing models in 2023. We have discussed the various packages and plans available. 

We have also explored the various features and benefits associated with each plan. By understanding the different options and pricing models, one can make an informed decision according to their needs. With the proper plan, one can reap the most significant benefits of the WhatsApp Business API. And also it helps to maximize customer engagement.

How to get WhatsApp Business API? 

WhatsApp Business API helps to reach customers on the world’s most popular messaging platform. This API enables businesses to send customers messages, notifications, and alerts. As well as it helps to receive messages from customers in real time.

  1. To start with the WhatsApp Business API, you must first register for a Twilio account. Twilio is the official partner of WhatsApp for businesses. And it provides the necessary infrastructure for businesses to connect to the API.
  2. Once you have registered for a Twilio account, the next step is to join the official WhatsApp Business API program. You will need to apply. This includes information about your company.
  3. And then, you have to wait for approval by the WhatsApp team. This process can take anywhere from a few days to a few weeks.
  4. Once your application is approved, you can access the WhatsApp Business API. This will allow you to send and receive messages, notifications, and alerts to customers through WhatsApp. 
  5. You must have a verified WhatsApp business account to use the WhatsApp Business API. This is a separate account from a personal WhatsApp account. And it is used to send and receive messages on behalf of your business.
  6. You will also need to set up a webhook, a URL where you can receive incoming customer messages.
  7. Finally, you must buy a Twilio number to use with your WhatsApp Business API. This number is used to authenticate your account and allow you to send customer messages.
  8. Once you have everything set up, you can use the API to communicate with your customers. 

With the right setup and integration, businesses can use the API to send real-time messages, notifications, and alerts.

Breakdown of WhatsApp Business API Pricing 

The WhatsApp Business API is a paid service that is priced according to usage. The pricing is based on a pay-as-you-go model. It means that businesses are only charged for the number of messages sent and received. The cost of the WhatsApp Business API depends on a variety of factors:

  • That includes the size of the business.
  • And also depends on the number of messages sent and received and the type of messages sent. 

For businesses sending fewer than 1 million messages per month, the cost is typically USD 0.005 per message sent and received. This cost can increase depending on the type of messages sent. Such as messages containing multimedia content or messages with a high priority. For businesses sending more than 1 million messages per month, the cost is USD 0.004 per message sent/received. This cost can also increase depending on the type of messages sent. To the price per message, businesses using the WhatsApp Business API may also be charged a setup fee. 

This fee is a one-time payment. And covers the costs of setting up the API and integrating it into the business’s systems.

Finally, companies may also be charged a monthly subscription fee for access to the WhatsApp Business API. This fee is a flat rate and covers the costs of maintaining and hosting the API.

Conversation-based Pricing for Sales Teams 

  • It allows them to tailor the pricing to each customer’s needs and requirements.
  • Rather than offering a standard price, conversation-based pricing will enable sales teams to use customer conversations to identify needs and discuss pricing options tailored to each customer’s unique situation.
  • This type of pricing encourages customers to feel as though they are getting a personalized, customized solution, which can lead to higher customer satisfaction and loyalty.
  • Additionally, conversation-based pricing allows sales teams to create a more competitive pricing structure, which can help them to win more business.

Conversation-based Pricing for Support Teams 

It is an alternative to traditional pricing models. This charge per hour or incident. Instead, conversation-based pricing charges customers based on the number of conversations they have with the support team.

This model is designed to reward customers who are engaged in solving their problems with the support team. And it also encourages them to be more communicative. The pricing model also provides customers with more flexibility and transparency.

Conversation-based Pricing for Marketing Teams

Conversation-based pricing is a pricing model that uses customer conversations to determine the price and value of a product or service.

  • This pricing model can be beneficial for marketing teams as it allows them to understand better customer needs and how to price their offerings.
  • Marketing teams can gather valuable insights into customer preferences by using customer conversations.
  • And it also helps to adjust their prices to meet market demand better. 
  • Plus, conversation-based pricing can help teams better understand customer loyalty.

This can lead to more effective marketing strategies.

Region-based WhatsApp API Pricing 

The cost of using a region-based WhatsApp API depends on the country and the features you need. Generally, the cost will depend on the following factors:

1. Number of users: The cost of using a region-based WhatsApp API will depend on your number of users. The more users you have, the more expensive the API will be. 

2. Features: The cost of using a region-based WhatsApp API will also depend on the features you need. For example, the cost will be higher if you need two-way communication.

3. Number of messages: The cost of using a region-based API will also depend on the number of messages you send. If you send many messages, the price will be higher.

4. Support: The cost of using a region-based WhatsApp API will also depend on the level of support you need. The cost will be higher if you need more complex features and support. 

The cost of using a region-based WhatsApp API will depend on the country. It also depends on the number of users, the features, the number of messages, and the support you need.


WhatsApp Business API Pricing is critical for businesses to consider when evaluating their digital marketing options. The pricing structure is often complex. And it varies depending on the provider. So it is essential to understand what is included in the package and the associated costs. 

WhatsApp Business API Pricing will likely remain similar to today’s, with quick-start packages, premium plans, and custom pricing options available. Businesses should research the different packages and compare prices. And it also helps them to choose the one that best suits their needs. With the right package, businesses can leverage the power of the WhatsApp Business API. It helps to drive digital marketing and communication strategies in the years ahead.

© 2023 All rights reserved