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WhatsApp Business API Pricing in India: Things You Must Know

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The WhatsApp Business API pricing in India decides the number of messages sent and received by the business. It also depends on the type of message sent, such as text-only or multimedia messages.

  • The WhatsApp Business API pricing in India starts from INR 10,000 per month for businesses. With this, they can send up to 1 million messages.
  • For above 1 million messages, the price is INR 0.001 for each message sent.
  • The price depends on the total number of messages sent. This is regardless of whether companies message the existing or new customers.

For businesses that receive messages, the pricing details are separate!

  • The WhatsApp Business API pricing in India is INR 0.001 per message received. But, companies that use the WhatsApp Business API must pay an extra fee of INR 1,000 per month.
  • The WhatsApp Business API pricing in India also includes an extra fee for using the WhatsApp Business Solution. This fee varies depending on the type of solution chosen.
  • For example, the cost of using the WhatsApp Ordering Solution is INR 5,000 per month.

Businesses must also purchase a WhatsApp Business account to use the WhatsApp Business API.

  • This account starts at INR 10,000 per month depending on the type of messaging used, businesses may need to purchase extra features.
  • For example, templates or message automation. This will increase the cost of the account.
  • Finally, companies must also pay a one-time fee of INR 5,000 to set up their WhatsApp Business account. This fee is non-refundable. And applies even if the business discontinues using the WhatsApp Business API.

What is WhatsApp Business API?

The WhatsApp Business API is a toolkit that allows businesses to integrate it into their customer service operations. It offers a variety of features and capabilities. That enables businesses to communicate with their customers more.

  • The WhatsApp Business API is designed to allow companies to communicate with their customers. That too in a more personalized and efficient way.
  • It maintains the same security and privacy features found in the common platform.
  • With this API, one can send messages and notifications to their customers on WhatsApp. And send and receive messages from their customers.
  • Plus, businesses can use the API to manage customer engagement. For example, responding to customer queries or providing customer support.
  • The WhatsApp Business API also provides businesses with powerful analytics capabilities. This allows them to track customer behaviour and engagement over time. This will enable companies to gain valuable insights.
  • These insights are about customer behaviour and preferences. This can then be used to inform marketing and customer service strategies.
  • Furthermore, businesses can use the API to automate specific customer service tasks. Such as responding to customer queries or providing personalized offers.

The WhatsApp Business API is a powerful tool. It helps businesses engage with their customers better. And it gives a more efficient and cost-effective customer service experience.

10 Benefits of WhatsApp Businesses API

1. Reach Your Target Audience:
The WhatsApp Business API allows businesses to send messages to their target audiences. This helps businesses to reach their customers and prospects in no time.

2. Automate Customer Service:
WhatsApp Business API enables businesses to automate customer service. Companies can set up automated responses. The responses are for frequently asked questions. It helps to reduce customer service staff costs.

3. Improve Lead Nurturing:
Businesses can send personalized messages to their leads through the WhatsApp Business API. This helps them nurture their leads and convert them into customers.

4. Improve Brand Awareness:
With the WhatsApp Business API, businesses can reach their target audiences. Just through relevant promotional messages. This helps them to increase brand awareness and visibility among their target audiences.

 5. Integrate with CRM System:
The WhatsApp Business API can integrate with the customer relationship management (CRM) system. This helps businesses to store all customer data in one place and access it quickly.

6. Increase Sales:
Businesses can increase sales by sending promotional messages to their target audiences. This helps them to boost their revenue and grow their business.

7. Boost Customer Engagement:
Businesses can use the WhatsApp Business API to send messages to their customers. This helps them to engage with their customers and build a strong relationship with them.

8. Track Performance:
Businesses can track performance. The response to WhatsApp messages can track with WhatsApp Business API. This helps them to understand their customers and optimize their messaging campaigns.

9. Automate Ordering and Delivery:
Businesses can use the WhatsApp Business API to automate ordering and delivery. This helps them to streamline their order management process and reduce costs.

10. Access to Advanced Features:
The WhatsApp Business API provides businesses with access to advanced features such as customer segmentation, analytics, and automation. This helps companies to optimize their messaging campaigns and get better results.

WhatsApp Business API Costs

WhatsApp Business API costs vary depending on the plan you choose.

1. The Lite plan is free and provides basic features such as

  • support for up to 500 customers,
  • automated messages, and
  • customer service tools.

2. The Standard plan costs $15/month and includes additional features such as

  • support for up to 10,000 customers,
  • advanced automation, and
  • customer insights.

3. The Premium plan costs $50/month and includes other features such as

  • support for up to 25,000 customers,
  • custom automation, and
  • integration with third-party tools.

4. Finally, the Pro plan costs $250/month and provides the most comprehensive features, including

  • support for up to 100,000 customers,
  • custom automation, and
  • advanced analytics.

5. In addition to the monthly plans, WhatsApp Business API offers a pay-as-you-go option that charges for each message sent. This plan is ideal for businesses that don’t need to send large volumes of messages and can be tailored to fit specific needs.

6. WhatsApp Business API also offers discounts for companies that need to send many messages. These discounts can be negotiated directly with the WhatsApp Business API team.

Breakdown: WhatsApp API Pricing in India

1. Base Cost: The basic cost of using the WhatsApp API in India is Rs. 15,000 (approximately USD 200) per month. This cost covers the basic usage of the API and access to the WhatsApp Business dashboard.

2. Additional Fees: Additional fees may be charged for additional services or features, such as sending messages, using templates, or tracking analytics.

3. Support & Maintenance Fees: WhatsApp may also charge an additional fee for any support and maintenance related to the API. This fee will vary depending on the complexity of the service and the number of users.

4. Additional Features: There may be additional fees for features such as link tracking, customs data, or webhooks.

5. Additional Costs: Any additional costs related to the usage of the API, such as hosting or bandwidth, will be the user’s responsibility.

Get API in India

Getting WhatsApp API in India can be tricky but possible. To access the API, one needs to

  • register with the WhatsApp Business API provider,
  • get approval and then use the API for their projects.

Companies can also use the API for customer engagement, automating customer support services, and marketing campaigns. With proper implementation, WhatsApp API can help companies create a better communication experience for their customers and help them reach their business goals.

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