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WhatsApp Business Software: Choose The Right One!

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WhatsApp Business Software-how to use and why to use? Let’s start with the fundamental question- Why use WhatsApp for business?

WhatsApp for business can be a great tool to improve customer communication and increase sales. It’s also a great way to build customer relationships and loyalty, providing a more personal, direct connection with them.

WhatsApp as a Business Software? 

Yes, it is possible to use WhatsApp as business software. It can also be used to set up group chats and send documents and files to one another. 

The pros of using WhatsApp for business: 

  • Easy to use: WhatsApp is easy to use. It also has a user-friendly interface, which makes it easier for non-tech-savvy users. 
  • Cost-effective: WhatsApp is free, which can be costly, unlike other business communication tools.
  • Secure: WhatsApp is secure, and messages are encrypted. This ensures that your data is safe and secure.
  • Flexible: WhatsApp can be used to communicate with customers, employees, and even vendors. It can also be used to send promotional messages and documents. 
  • Reach: WhatsApp has a large user base, so it can help businesses reach a wider audience.

WhatsApp Stats You Probably Didn’t Know! 

1. WhatsApp is the world’s most popular messaging app. It comes with over 1.5 billion monthly active users. After being created by Jan Koum and Brian Acton in 2009, it has grown to over one billion users. 

2. More than 60 billion messages are sent every day on WhatsApp. 

3. According to a 2020 digital marketing agency Hootsuite survey, 71% of WhatsApp users check the app multiple times daily. It is found that most users (72%) check the app at least once a day, and 24% check the app multiple times an hour.

4. The average WhatsApp user spends over 2 hours daily on the app. The exact amount of time spent on WhatsApp can vary significantly among users. Some may spend only a few minutes daily, while others may spend much more time. The average user likely spends around two hours a day on WhatsApp. But this can vary depending on the user’s usage habits.

6. WhatsApp Business has over 5 million monthly active users. This is an impressive number. And it shows that WhatsApp Business is quickly becoming a popular platform for businesses to use for communication. It is an excellent way for businesses to reach their customers quickly.

Stats about WhatsApp usage!

80% of small businesses in India use WhatsApp for customer communication. It has become an increasingly popular and effective tool for small businesses in India to reach out to their customers. This is due to its convenient and user-friendly features. That allows companies to cost-effectively send text messages, images, videos, and audio files.

It also offers businesses the ability to create and manage customer groups. This can send targeted messages to customers and potential customers. This allows for more efficient communication and better customer service. WhatsApp also offers end-to-end encryption, ensuring customer data is kept secure.

How to Use WhatsApp for Business?

  • Set up a business profile: Start by creating a business profile on WhatsApp that contains relevant information. Tell about your business, such as contact details, website, and logo. 
  • Add contacts: Make sure to add your contacts so you can start sending and receiving messages. 
  • Use WhatsApp Web: Use WhatsApp Web to access and manage your account from your computer. Create groups: Create groups for different business areas, such as sales, customer service, and marketing. 
  • Create automatic replies: Set up automatic responses to respond quickly to customer messages. 
  • Create custom messages: for certain types of customers, such as discounts and promotions. 
  • Track and analyze performance: Use analytics to track and analyze performance. Such as message response times, customer satisfaction ratings, and more. 
  • Integrate with other tools: Integrate WhatsApp with other tools. Such as CRM systems to enhance the customer experience.

What to Expect with WhatsApp as Your Business Software?

1. Elevate the customer service of your business with WhatsApp:-

WhatsApp can be an excellent tool for elevating your customer service. Here are some ways you can use WhatsApp to improve your customer service: 

  • Use it for customer inquiries: You can use WhatsApp to receive and respond quickly and efficiently. 
  • Give customers access to your team: You can use WhatsApp to give customers direct access to your team. So they can have a more personalized customer service experience. 
  • Offer discounts and promotions: You can use WhatsApp to send out special discounts and promotions to customers. This can encourage them to purchase more from your business. 

By using WhatsApp to improve your customer service. You can provide a more efficient and personalized experience for your customers. This can help increase customer satisfaction and loyalty, leading to more sales and repeat customers.

2. To Showcase your products in a catalog:-

To showcase your products, follow these steps!

  1. Create a WhatsApp Group: Start by creating a WhatsApp Group with interested customers. This can be done by sending out an invitation link to those you think may be interested in joining the group. 
  2. Set Up a Catalog: Once you have a group, create a product catalog. One can do it by adding the pictures of the products with a description and a price tag. 
  3. Promote the Group: You can then promote the WhatsApp Group by sharing the link with your existing customers or advertising it on social media. 
  4. Answer Questions: Customers may have queries about your products. Make sure to answer their questions promptly and in a friendly manner. 
  5. Make Offers: You can also use the group to make special offers and discounts to encourage customers to purchase from you. 
  6. Share Feedback: Finally, you can use the group to share feedback and reviews from customers who have purchased your products. This will help to build trust with potential customers and make them more likely to buy from you.

3. Communicate with colleagues or employees to increase the sales of your business! 

There are several reasons why you should use WhatsApp to communicate with colleagues or employees to increase your business’s sales. 

  • Cost Effective: WhatsApp is a free messaging application available for iOS and Android devices. This makes it highly cost-effective compared to other forms of communication, such as phone calls or emails. 
  • Easy to Use: WhatsApp is easy to use, even for those unfamiliar with smartphones or other mobile devices. The interface is intuitive; users can easily send messages, photos, videos, and audio recordings. 
  • Secure: WhatsApp uses end-to-end encryption. This ensures that messages to intercept or read by anyone other than the intended recipient. This makes it a secure platform for sending business-related messages.

4. Network with other professionals in your industry!

WhatsApp can help you network with other professionals in your industry by allowing you to easily message and video call other people in the same field. You can use WhatsApp to host group chats. This can be great for discussing industry trends, sharing job opportunities, and providing advice. Plus it allows you to quickly share documents, photos, and other files with your professional connections. This can help you collaborate on projects.

Let’s talk about the most useful Whatsapp business tools!

  • Automated Messages: Automated messages allow businesses to communicate with their customers regularly. This tool can be used to welcome new customers, provide product updates, send promotional offers, and more. 
  • Analytics: Analytics enables businesses to track and measure their performance. It helps companies to understand their customers better and optimize their strategies. 
  • Chatbot: Chatbot is an AI-driven tool that automates customer interactions. It can be used to answer customer queries and provide personalized customer support.
  • Broadcast Lists: Broadcast lists enable businesses to send messages to a selected group of people. This tool helps send announcements, special offers, and other essential updates. 
  • Link Tracking: Link tracking is a tool that helps businesses to know how many people clicked on a link shared on WhatsApp. It allows companies to measure the effectiveness of their campaigns.

Final Words:

Integrate Whatsapp in your digital marketing strategy to expect the most of it. For any doubt, do feel free to contact us. Happy MARKETING!

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