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WhatsApp for eCommerce: Guide to Driving More Sales in 2023

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WhatsApp is one of the most popular messaging services in the world, with 1.6 billion active users each month. As an e-commerce business, you can use WhatsApp to reach out to customers, provide customer service, and generate sales using eCommerce. 

Tips on how to use WhatsApp to drive more sales in 2023: 

1. Make Your Presence Known: 

Make sure customers know that you have an active WhatsApp account. And include a link to it on your website and other marketing materials. This will make it easier for customers to reach out to you. 

2. Leverage Automation: 

Automation tools such as Chatfuel can help you automate customer service. And it also helps in sales processes. For example, you can set up automated responses to frequently asked questions. And set up automated campaigns to target customers based on their past purchases. 

3. Offer Promotions:

Use WhatsApp to offer exclusive promotions and discounts. And other incentives to encourage customers to shop with you. You can also use WhatsApp to announce new products or sales. And send reminder messages about upcoming promotions. 

4. Use Visuals: 

Use visuals such as images, videos, and GIFs. It helps to make your messages more engaging. Also create a more interactive experience. Visuals are particularly compelling when promoting new products and sales. 

5. Use WhatsApp Ads:

WhatsApp Ads allow you to target customers with relevant ads and messages. You can use WhatsApp Ads to promote your products and services, announce sales, and build brand awareness. 

By taking advantage of these tips, you can use WhatsApp to drive more sales in 2023. With the right strategies in place, you can use WhatsApp to reach out to customers, provide customer service, and generate sales. Let’s dig in to know more!

How WhatsApp for eCommerce Works? 

WhatsApp for eCommerce allows businesses to use WhatsApp as a communication platform to engage with their customers.

  • Companies must register their interaction with the WhatsApp Business app to use WhatsApp for eCommerce.
  • Once the registration is complete, businesses can create a profile, including a profile photo, business description, and contact information.
  • Once the profile is created, businesses can use the app to communicate with their customers. They can send messages, create automated messages, and even use WhatsApp for customer service.
  • Companies can also use WhatsApp for marketing. They can create promotional campaigns and share product updates with customers.
  • Businesses can also use WhatsApp for payment processing. Customers can make payments directly through the app, eliminating the need for additional payment processing services. This makes it easier for businesses to accept payments from customers while providing a secure and convenient way for customers to make payments.
  • Finally, businesses can use WhatsApp to track customer activity and engagement. This includes following customer orders, viewing customer profiles, and monitoring customer engagement. This helps companies to understand their customers better and improve their customer service.

Benefits of Using WhatsApp for eCommerce Business 

WhatsApp is a popular messaging and communication platform used by billions of people across the globe. It has become a powerful communication tool for businesses, particularly eCommerce businesses. It provides a quick, convenient, and secure way to reach customers and build relationships with them. This article will explore the benefits of using WhatsApp for eCommerce businesses. 


1. Increased Reach: WhatsApp has over 1.5 billion active users, making it one of the most popular messaging apps in the world. Therefore, it provides eCommerce businesses with a great platform to reach a larger audience. 

2. Improved Customer Engagement: WhatsApp allows businesses to communicate directly with their customers in real time. This helps to create a more personal connection with customers and encourages them to engage more with the brand. 

3. Easy Access: WhatsApp is available on mobile and desktop devices. This makes it easy for businesses to reach out to customers, regardless of location. 

4. Convenient Shopping Experience: WhatsApp allows businesses to set up a store within the app. This makes it easy for customers to shop without leaving the app. 

5. Cost-Effective: WhatsApp is a free platform and does not require any additional costs. This makes it an affordable option for businesses looking to reach customers without spending much money. 

WhatsApp, WhatsApp Business, or WhatsApp API-Which one to use for e-commerce? 

WhatsApp is a mobile messaging app owned by Facebook, which allows users to send text messages, images, videos, documents, and voice messages over the Internet. And the WhatsApp Business is a version designed specifically for businesses, allowing them to communicate with customers, manage customer contacts, and send automated messages.

The API is a set of code libraries and tools that enable developers to integrate the WhatsApp messaging platform with their applications. It allows developers to create integrations, such as automated customer support bots and engagement tools.

Let’s start with the Pros and Cons of each application.


Pros: – Easy to use and quick to set up – Allows customers to contact you directly through the app – Ability to send images, videos, and other media – Free to use

Cons: – Limited functionality and customization options – No integration with third-party services or APIs – No way to track customer engagement

WhatsApp Business:

Pros: – Ability to create business profiles – Ability to set up automated messages and customer service – Ability to track customer engagement – Ability to send images, videos, and other media

Cons: – Limited customization options – No integration with third-party services or APIs

WhatsApp API:

Pros: – Ability to create custom bots for automated customer service – Ability to track customer engagement – Ability to send images, videos, and other media – Ability to integrate with third-party services or APIs

Cons: – More complicated to set up and use than WhatsApp and WhatsApp Business – More expensive to use due to licensing fees.

Setting Up WhatsApp for eCommerce 

1. Download and install the WhatsApp Business app.

2. Verify your phone number and create a business profile. 

3. Configure your automated greeting message. 

4. Create an automated away message. 

5. Set up your customer service team. 

6. Create a product catalogue. 

7. Connect your payment gateway. 

8. Integrate your WhatsApp account with other channels. 

9. Create a customer support flow. 

10. Monitor and analyze customer interactions.

Adding WhatsApp Chat Widget & WhatsApp Chat Button to Your ECommerce 

  • Sign up for a WhatsApp Business account. You can do this directly from the WhatsApp website. Make sure the account is active and verified. 
  • Add your business information, including your name, logo, and contact details. 
  • Create a custom greeting for your customers. This is the message your customers will see when they first reach out to you. 
  • Set up an autoresponder. This will allow you to respond to customer queries even when you’re away from your computer. 
  • Select a widget provider, such as ChatFuel. or WhatsApp Chat Button, to create a WhatsApp chat widget for your website. 
  • Embed the widget code into your website. 
  • Test the widget to make sure it’s working correctly. 
  • Promote the chat widget and let your customers know they can reach you on WhatsApp. 

Things to Remember: 

  • Make sure your messages are always polite and professional. 
  • Respond to customer inquiries as soon as possible. 
  • Keep customer data secure and follow all data protection regulations. 
  • Track the chat widget and make sure it is always working.


WhatsApp is a powerful tool for businesses, especially eCommerce businesses. It provides a convenient, cost-effective, and secure way to reach customers and build relationships. This article has explored the benefits of using WhatsApp for eCommerce businesses. By leveraging its capabilities, one can create a more engaging and personalized shopping experience.

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